Costco

Segmentation and Target Market Costco Wholesales
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University of PhoenixMKT/571-Marketing
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August 31, 2013
Abstract
I have developed a thorough Segmentation and Target Market for Costco Wholesales as requested. This paper discusses the market segmentation within the industry along with the target market for the company and the selection process for the target market. The paper also includes demographic, psychographic, geographic, behavioral characteristics for the business, and a positioning statement for the company with careful consideration of their brand and strategy.
Segmentation and Target Market Costco Wholesales
Imaging a store with no signs in the aisles, a store that does not bag your purchases, one that never advertises, where you have to pay a fee just to walk in the door. Who buys here? It turns out that over three million fanatics every day, it is called Costco (Quintanilla, 2013).
Based in Issaquah, Washington, Costco Wholesale Corporation sells high volumes of foods and general merchandise at discounted prices through membership warehouses. It is the largest warehouse club operator in the U.S. The Company’s warehouses offer an array of low-priced nationally branded and select private labeled products in a wide range of merchandise categories.
As of April 11, 2013, Costco operates 626 warehouses, comprising 449 warehouses in the United?States and Puerto Rico, 85 in Canada, 33 in Mexico, 23 in the United Kingdom, 15 in Japan, nine in Taiwan, nine in Korea, and three in Australia.
Market Segmentation
Costco Wholesale’s geographic segmentation varies in the location of the particular Costco Wholesale warehouse. For example those in the cold areas of the United States during the winter sells shovels, heaters, coats, winter gloves, etc. Whereas those in locations like Puerto Rico will sell fans the whole year because of its tropical weather.
The…

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